Accelerate Growth with the CARE Flywheel™
Transform your business growth by shifting from a traditional funnel approach to the CARE Flywheel™ system. Think of your happy patients as the energy that keeps your flywheel spinning—each positive experience fuels momentum and accelerates growth. Focus on creating experiences that add energy to the flywheel, and watch your business gain self-sustaining momentum.
Why Your Practice Needs More Than Just a Marketing Funnel
Shifting from a traditional marketing funnel to a flywheel system can completely transform the way your practice grows. Unlike funnels that require constant input, flywheels store energy and create momentum.
Traditional Marketing Funnel
STRANGERS: You pay for their attention over and over again
LEADS: Some people might take action
PROSPECTS: You compete for business
PATIENTS: Get treatment
Patients disappear from your funnel
CARE Flywheel System
Patients fuel your practice's growth
Funnel Reality: Constant Energy Required
⚡ Energy Lost After Each Use
Like filling a leaky bucket, every new patient requires the same marketing investment. No compound effect. Your growth demands constant effort and increasing budgets to maintain speed.
Flywheel Reality: Stored Energy Creates Momentum
🔄 Energy Compounds Over Time
Like a spinning wheel, happy patients provide rotational energy that keeps your practice growing. Every satisfied patient becomes a promoter who accelerates your momentum and reduces acquisition costs.
How the CARE Flywheel™ Transforms Strangers into Promoters
Everything you do should be done with the goal of creating patients who will add positive energy to your flywheel and accelerate your practice's growth. Here's how the CARE Flywheel™ systematically moves people through the CARE system while integrating automation with personalized care.
CONNECT
C
Build Brand Authority and Community Awareness
You'll establish your practice as the trusted, credible choice for musculoskeletal health in your community. Through strategic brand development, education about direct access benefits, and showcasing your comprehensive services, you become the obvious choice when strangers need physical therapy or occupational therapy.
How you do it:
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Build brand authority through automated SEO content and personalized thought leadership
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Educate community about direct access to PT/OT through marketing automation and personal workshops
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Showcase comprehensive services (PT, OT, specialty programs) via social media marketing and community events
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Demonstrate superior independent practice outcomes vs. corporate/hospital systems through automated testimonials and personal success stories
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Scale awareness through marketing automation while building personal credibility in community
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Leverage social media channels to amplify your expertise while engaging personally with local audiences
You'll systematically reinforce patient relationships through automated systems while adding personal touches that transform satisfied clients into active promoters who provide the energy that keeps your flywheel spinning.
How You Do It:
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Send follow-up emails/SMS for post-treatment check-ins with clinician notes for personal connection
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Send automated reminders and home exercise tips with personalized motivational messages
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Deliver condition-specific patient education automatically with personal commentary to make patients feel supported
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Build online reputation through automated review requests paired with concern filtering to head off negative reviews
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Respond to public reviews with personalized messages to reinforce appreciation and engagement
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Track patient milestones automatically while celebrating achievements personally
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Send automated congratulatory messages and recognition incentives to create loyal advocates
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Automate referral requests while personalizing thanks for every patient who promotes the practice
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Use automated loyalty programs with gamified rewards to engage patients and boost advocacy
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Collect success stories systematically with personal celebration of achievements
R
REINFORCE
Transform Patients Into Active and Engaged Promoters
AMAZE
A
Deliver Patient Experiences That Create Unstoppable Word-of-Mouth
You'll consistently deliver superior patient outcomes through streamlined operations and evidence-based protocols enhanced by automation. By combining operational efficiency with personalized interaction, you create the human touch that fosters patient trust, loyalty, and enthusiastic referrals.
How you do it:
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Streamline scheduling with automated booking while providing personalized coordination
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Use digital intake forms to capture health information efficiently with personal consultation
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Implement evidence-based protocols ensuring consistent quality while customizing treatment
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Automate progress tracking and exercise adherence while focusing on personalized motivation
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Reduce administrative errors through automation while increasing time for patient interactions
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Track patient outcomes systematically while celebrating individual achievements
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Maintain the human touch that fosters trust and loyalty throughout service delivery
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Free up clinician time from paperwork to focus on interaction, motivation, and education
You'll Leverage the energy from your promoters to reactivate your patient base and expand into new markets, services, and partnerships—creating a growth strategy that maximizes current and future opportunities.
How You Do It:
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Implement automated reactivation campaigns with therapist follow-ups for a personal touch
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Leverage condition-specific strategies using patient data and targeted messaging
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Coordinate multi-channel engagement combining automation with personal follow-ups
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Utilize predictive analytics to identify high-potential reactivation opportunities
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Analyze promoter feedback for informed service expansion decisions
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Drive geographic growth guided by data, referral patterns, and market insights
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Develop corporate partnerships backed by data and relationship management
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Form strategic partnerships using reputation analytics and performance metrics
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Launch new programs and service lines based on market demand and patient preferences
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Scale systems while maintaining personalized care quality
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Automate workflows for value-added services and patient invitations
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Execute data-informed follow-ups that transform patients into referral sources
Leverage Promoter Energy for Exponential Growth
E
EXPAND
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