Stop chasing patients

Let’s be honest — whether you love or roll your eyes at the Taylor Swift–Travis Kelce whirlwind, it’s a masterclass in momentum . It’s also the perfect analogy for how independent physical therapy practices can turn curiosity into loyalty through the CARE Flywheel™. 💞 Step 1: CONNECT — The Spark It all started with a connection. Travis Kelce shot his shot — bracelet and all — and suddenly the world was watching. Swifties got curious. NFL fans got intrigued. That’s the CONNEC

McKinsey's 2025 State of AI report revealed something surprising: while 39% of companies see some measurable impact from AI investments, only 6% qualify as "high performers"—meaning they're capturing real, significant value. After three years and billions in investment, why are so few organizations actually winning with AI? The Answer Isn't What You Think It's not about budget. It's not about having the fanciest tools. High performers do one thing fundamentally different: the

AI can save your practice—or sink it—depending on how you adopt it. Here are three killers to watch for and how to defend yourself. ⚠️ 1. HIPAA Landmines No BAA = No Deal. Every AI vendor that touches PHI must sign a Business Associate Agreement. Average HIPAA fine? $450,000+.Always verify before sharing data. 🚨 2. Vendor-Induced FOMO “Every clinic’s using this tool!” Sound familiar? Real AI adoption requires assessment, testing, and training — not pressure sales. 💸 3. Hidd

Buying an AI tool before your systems are ready is like buying a Tesla with no charging station.It looks exciting — until it doesn’t go anywhere. 🧱 What “Foundations” Really Mean A strong digital foundation protects your data and  your sanity.Focus on five pillars: EHR Readiness :  CEHRT-certified (e.g., Raintree or WebPT). HIPAA Compliance :  Signed BAAs before sharing PHI. Data Quality :  Structured notes, clean naming conventions. Process Documentation :  If it’s not wri