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Branding & Creative

Want to Stand Out? Stop Blending In.

We'll craft an exciting brand identity that sparks trust, showcases your expertise, and sets your practice apart in the local community!

Your Brand Is Your Promise

In healthcare, trust is everything. Your brand isn't just a logo—it's every touchpoint where patients interact with your practice. From your website to your waiting room, every element should communicate competence, care, and professionalism.

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Most PT practices operate with inconsistent branding, outdated visual identity, and generic messaging that fails to differentiate them from competitors. The result? Patients choose based on location or price rather than perceived value and expertise.​​

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Of patients choose providers based on brand trust and perception

76%​

​Higher fees commanded by practices with strong, professional branding

23%​

​​Our branding and creative services help PT practices build cohesive, professional brand identities that attract ideal patients and command premium pricing through perceived value and expertise.

The Cost of Weak Branding

Without professional, cohesive branding, your practice is seen as just another commodity option. Patients shop on price, referring physicians lack confidence in your capabilities, and you constantly battle perceptions that corporate chains are more "professional" or "legitimate."

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Strong branding isn't vanity—it's a competitive advantage that pays dividends in patient acquisition, retention, and lifetime value.

Complete Brand Identity Solutions

Five integrated services that create a powerful, cohesive brand presence

Graphic Design & Visual Identity

Create a cohesive visual system that communicates professionalism and expertise at every patient touchpoint.

  • Logo Design & Brand Mark: Professional logo that captures your practice philosophy and market position

  • Color Palette Development: Strategic color selection based on color psychology and healthcare best practices

  • Typography System: Font pairings that ensure readability and brand consistency

  • Brand Style Guide: Comprehensive guidelines ensuring consistent application across all materials

  • Business Card & Stationery: Professional print materials that make lasting first impressions

  • Signage & Wayfinding: Interior and exterior signage that enhances patient experience

  • Digital Asset Library: Social media templates, email headers, presentation templates

  • Brand Application Guidelines: Clear instructions for staff and vendors

Deliverables

Complete brand toolkit with all design files in multiple formats, comprehensive style guide, and ongoing support for brand consistency.

Copywriting & Messaging

Craft compelling messaging that resonates with patients and communicates your unique value clearly and persuasively.

  • Brand messaging and value proposition development

  • Website copy and content architecture

  • Service page descriptions and calls-to-action

  • Marketing content collateral (brochures, one-pagers)

  • Email campaign content and sequences

  • Social media content calendar and posts

  • Patient education material writing

  • Advertisement and promotional copy

  • Press releases and media communications

Results

45% improvement in message clarity and patient understanding of your services and value.

Promotional & Clinical Videos

Showcase your physical therapy practice, educate patients, and train staff. with engaging, purpose-driven videos.

  • Explainer Videos: Simplify complex rehab concepts with clear visuals and narration.

  • Customer (Patient) Onboarding: Guide new patients through first visits and expectations.

  • Internal Training: Train staff on protocols, documentation, and daily procedures.

  • Tutorials: Show step-by-step demonstrations of clinical or software tasks.

  • Technical Documentation: Create quick visual guides for consistency and compliance.

  • Webinars & Presentations: Record educational sessions for employers or community audiences.

  • Video Emails & Personalized Messages: Send short, friendly updates to patients and partners.

  • Product & Service Demos: 

  • Highlight core services, treatments, exercises, etc.

Impact

80% higher engagement with professional visual content compared to amateur photos and videos. Video content generates 1200% more shares than text and images combined.

Event Marketing

Stand out at community events, trade shows, and professional conferences with cohesive, professional branded presence.

  • Trade show booth design and setup

  • Event promotional material development

  • Speaking engagement presentation design

  • Community outreach materials and giveaways

  • Health fair booth design and staffing guides

  • Conference presentation design and support

  • Event follow-up campaign materials

  • Branded promotional items selection and design

  • Virtual event branding and backgrounds

Impact

300% more leads from professional event presence compared to basic, unbranded booth setups.

Print Advertising

Professional print materials that reinforce your brand and attract local patients through tangible, high-quality touchpoints.

  • Brochure and service guide design

  • Educational handout creation

  • Magazine and newspaper ad design

  • Direct mail campaign design and copywriting

  • Poster and banner creation

  • Patient education booklets

  • Referral partner marketing materials

  • Leave-behind marketing pieces

  • Trade show and event materials

Effectiveness

65% higher recall with professionally designed print materials versus generic templates or amateur design.

Go from Blending In to Standing Out

At Peeq Consulting, we'll bring your brand to life with a look and vibe that builds trust, shows off your expertise, and makes your practice the talk of the town!

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