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Digital Marketing

Get Found. Get Chosen. Get Results.

Dominate your local market with proven digital marketing strategies that attract ideal patients, build lasting relationships, and drive sustainable revenue growth

The Digital Imperative for PT Practices

Today's patients research their healthcare options online before making decisions. They read Google reviews, check websites, compare social media presence, and evaluate credibility through digital touchpoints before ever calling your practice.

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The challenge? Most independent PT practices approach digital marketing reactively—posting inconsistently on social media, ignoring SEO, running ads without strategy, and wondering why results disappoint.​​

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Of patients research PT options online before scheduling

78%​

More leads generated from optimized digital presence vs. basic listings

5x​

If your practice isn't visible, credible, and compelling in digital spaces, you're invisible to potential patients who desperately need your expertise.

The Cost of Digital Invisibility

Every day without effective digital marketing, potential patients choose competitors who show up first in search results, have better websites, stronger social proof, and more engaging content. You're losing 10-15 ideal patients monthly to practices that aren't necessarily better clinically—just better digitally.

Our digital marketing services are specifically designed for privately owned physical therapy practices, focusing on local market domination, patient education, and building trust through strategic digital channels.

Complete Digital Marketing Suite

Seven integrated services that create unstoppable digital presence and patient flow.

Website Development & UX

Convert visitors into patients with high-performing, user-friendly websites that showcase your expertise and facilitate easy appointment booking.

  • Website Design & Redesign: Modern, mobile-responsive websites that reflect your brand and engage visitors.

  • UX/UI Optimization: Improved navigation, layout, and flow that enhance user satisfaction and conversions.

  • Search-Friendly Development: Websites built with search optimization best practices to boost local visibility and traffic.

  • Landing Page Design: High-converting pages focused on specific campaigns or lead generation goals.

  • Website Performance Optimization: Faster load times, better accessibility, and smoother user experiences.

  • Conversion Rate Optimization (CRO): Data-driven improvements that increase inquiries, calls, or sales.

  • Online Forms & Lead Capture: Secure, user-friendly forms for collecting patient or customer information.

  • Blog Setup & Posting: Consistent, optimized blog content that strengthens SEO and builds audience trust.

Typical Results

180% improvement in website conversion rates with professional design and UX optimization. Average time-on-site increases from 45 seconds to 3+ minutes.

Search Optimization

Dominate local search results when patients need physical therapy services. Rank #1 for "physical therapy near me" and condition-specific searches.

  • Local SEO Optimization: Dominate "PT near me" and local searches in your service area

  • AI Platform Optimization: Ensuring visibility in ChatGPT, Perplexity, and other AI search platforms

  • Condition-Specific Pages: Optimized landing pages for back pain, sports injuries, post-surgical rehab, etc.

  • Google My Business Optimization: Complete setup, verification, and ongoing management

  • Technical SEO Audit: Site speed, mobile optimization, crawlability, schema markup

  • Content Strategy Implementation: Patient education content that ranks and converts

  • Link Building & Citations: Building authority through quality backlinks and directory listings

  • Monthly Performance Reporting: Rankings, traffic, conversions, and ROI tracking

Typical Results

150-300% increase in organic website traffic within 6 months. First page rankings for 20-30 high-value keywords. 40-60 qualified leads monthly from SEO alone.

Pay-Per-Click (PPC) Advertising

Immediate visibility for high-intent patients actively searching for PT services. Get in front of patients ready to book.

  • Google Ads Campaign Management: Search ads, display ads, and local service ads

  • Bing Ads Optimization: Often overlooked channel with 30% lower cost-per-click

  • Facebook & Instagram Advertising: Targeting specific demographics and locations

  • Landing Page Creation: High-converting pages specific to each campaign

  • Keyword Research & Strategy: Identifying high-intent, cost-effective keywords

  • Ad Copy Testing & Optimization: Continuous A/B testing for maximum ROI

  • Conversion Tracking & Attribution: Know exactly which ads drive appointments

  • Budget Optimization: Strategic allocation across platforms and campaigns

Typical Results

300-500% ROI on advertising spend within 90 days. $50-$120 cost per qualified lead. 15-25% conversion rate from lead to scheduled appointment.

Social Media Marketing

Build community trust and patient engagement through strategic social media presence that showcases expertise and humanity.

  • Platform Strategy: Customized approach for Facebook, Instagram, LinkedIn, TikTok

  • Content Calendar Development: 30-day editorial calendars with themes and topics

  • Patient Education Content: Exercise tips, injury prevention, pain management guidance

  • Video Content Creation: Short-form educational videos and exercise demonstrations

  • Community Engagement: Response management, comment engagement, DM handling

  • Social Media Advertising: Targeted ad campaigns to grow reach and generate leads

  • Testimonial Management: Collecting and sharing patient success stories (HIPAA-compliant)

Typical Results

400% increase in social engagement and community following within 6 months. 20-30 appointment requests monthly from social channels. Stronger brand recognition in local market.

Email Marketing

Nurture patient relationships and drive retention through strategic email campaigns that educate, engage, and convert.

  • Patient nurture sequence development

  • Educational content email series

  • Appointment reminder automation

  • Post-treatment follow-up campaigns

  • Seasonal health tip newsletters

  • Reactivation campaigns for past patients

  • Referral request automation

  • HIPAA-compliant email systems

  • A/B testing and optimization

  • Segmentation by condition and demographics

Typical Results

35% increase in patient retention and reactivation rates. 25-30% open rates and 4-6% click-through rates (2x industry average).

Content Marketing

Establish expertise and attract patients through valuable educational content that ranks in search and provides real value.

  • Blog content strategy and creation (4-8 posts/month)

  • Patient education resource development

  • Video content production and editing

  • Infographic and visual content design

  • Exercise demonstration video library

  • Condition-specific resource guides and downloadables

  • Content distribution and promotion strategy

  • Pillar content and topic clusters for SEO

  • Guest post and media contribution opportunities

  • Content performance tracking and optimization

Typical Results

250% increase in website engagement and time-on-site. Content generates 60-80% of organic search traffic. Positions practice as local authority.

Google My Business Setup

Establish verified online presence to attract local customers and improve visibility in Google Search and Maps—the #1 source of local patient discovery.

  • Complete profile setup and verification

  • Business information optimization (NAP consistency)

  • Category selection and keyword optimization

  • Photo and video content upload

  • Service area and hours management

  • Review generation and response management

  • Google Posts creation and scheduling

  • Q&A monitoring and responses

  • Appointment booking integration

  • Monthly performance reporting and optimization

Typical Results

3-5x increase in "discovery" views on Google. 40-50% of new patients find you through GMB. Local pack rankings for target keywords.

Go from Invisible to Local Hero

Become a local hero with Peeq Consulting's proven digital marketing strategies that attract ideal patients and strengthen community relationships for a thriving practice.

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