The Three Business Killers Behind AI Hype
- Mark Kaple
- Oct 26, 2025
- 1 min read

AI can save your practice—or sink it—depending on how you adopt it. Here are three killers to watch for and how to defend yourself.
⚠️ 1. HIPAA Landmines
No BAA = No Deal. Every AI vendor that touches PHI must sign a Business Associate Agreement. Average HIPAA fine? $450,000+.Always verify before sharing data.
🚨 2. Vendor-Induced FOMO
“Every clinic’s using this tool!” Sound familiar? Real AI adoption requires assessment, testing, and training — not pressure sales.
💸 3. Hidden Costs
$29/month can turn into $10K/year after setup, training, and token fees. Ask for total cost of ownership up front.
💡 Pro Tip
If a vendor uses urgency as a sales tactic, that’s your sign to slow down.Safe AI moves at the speed of clarity, not FOMO.
🧭 Your Protection Checklist
Verify HIPAA + BAA status
Demand peer references from clinics your size
Avoid “100% accuracy” claims
Get pricing in writing
Keep humans in the loop
✅ Takeaway
Clarity + Contracts + Control = Confidence.Protect your practice first, then let AI do the heavy lifting.




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